Kentucky Fried Contrite
Contributed by VeggieGirl
Chalk up another victory for the animal rights crusaders at PETA, who
this week convinced their former nemesis, KFC, to start buying
chickens from suppliers who kill the birds in a more humane method
(called controlled atmosphere killing).
KFC isn't the first chain to have ended up in PETA's cross hairs. ...
...
KFC foolishly fought the animal rights group beak and claw (apparently
oblivious to the fantastic and free PR its competitors were getting
by working with PETA). John Bitove, CEO of Priszm Income Fund, which
operates KFC in Canada, even got into a public spat with PETA's
celebrity supporter Pamela Anderson. He once invited her to lunch at a
KFC saying he wanted her "kept fully abreast'' of KFC's ethical
standards. A cheap joke, indicative of what was one of the most
terribly ill-advised PR strategies of all time.
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read full article:
http://blog.macleans.ca/2008/06/02/kentucky-fried-contrite/
Approved by andyba on June 06,2008 | 12:56:46
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