US restaurant group Zen Burger aims to revolutionise the fast food world with a chain of vegetarian outlets.
The first Zen Burger fast food restaurant has opened in New Yorks' Lexington Avenue. It specialises in meatless comfort foods that copy those sold in traditional fast-food chains, such as the ZenSausage breakfast sandwich, ZenBeef burgers, crispy ZenChicken sandwich, ZenTuna sandwich, ZenHotDog, ZenChicken tenders, ZenShrimp and French fries, as well as organic soups salads
Zen Burger founder, James Tu, plans to take the chain nationwide, with the next restaurant slated to open in Hollywood.
While vegetarians make up a small but rapidly growing segment the US population, "flexitarians" --those who eat a vegetarian diet some of the time, but not always -- are a much larger group and the company's real target.
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